Released on: April 11, 2008, 1:09 pm

Press Release Author: Ballencrieff House

Industry: Entertainment

Press Release Summary: A Muslim equivalent of Yahoo, Facebook and Youtube has been
recognised as one of Europe's best tech start-ups by a leading American technology
magazine. Internet phenomenon Muxlim.com has been selected as one of Europe's most
successful new businesses by California-based "Red Herring" - a media company
dedicated to business innovation and technology.

Press Release Body: A Muslim equivalent of Yahoo, Facebook and Youtube has been
recognised as one of Europe's best tech start-ups by a leading American technology
magazine. Internet phenomenon Muxlim.com has been selected as one of Europe's most
successful new businesses by California-based "Red Herring" - a media company
dedicated to business innovation and technology.

Muxlim.com was launched in 2006 by two Scandinavian-based entrepreneurs, with the
objective of creating the most popular Muslim social media website in the world.
Within a year that dream was realized and Muxlim.com attracted more than a million
users from 190 countries across the globe.

Founder and CEO Mohamed El-Fatatry commented: "The recognition of Muxlim.com as one
of Europe's most innovative and successful companies is a great honour for both the
company and the Muslim community. Our objective was to create an online environment
where Muslims and non-Muslims can enjoy social media in a safe and friendly
atmosphere."

The growth of Internet use has been raising concerns amongst parents. A recent
survey by the UK's London School of Economics (LSE), entitled "EU Kids Online",
discovered that more than 60% of British children have been accidentally exposed to
adult material online. The figure for American children was also significant at 42%.

El-Fatatry commented: "We know that a huge number of Internet users, in particular
parents, want access to an online experience that does not expose people to
vulgarity, offensive content, and adult material. At the same time it's vital that
social media is engaging, user-friendly and fun. Muxlim.com achieves all this, and
we have attracted a vibrant and friendly community with a welcoming demeanor and a
sense of humour."

El-Fatatry explains: "As all social media websites, we are continuously improving
the services available to our users, and recently launched Muxlim TV - which allows
our users to create their own online TV channel by uploading and sharing their
videos. Our community has been very active in helping the moderation team ensure
that uploaded content is appropriate for users of all ages. And within the next few
weeks we will introduce My Muxlim, the first Muslim personalized-homepage and social
networking service based on the Google OpenSocial platform, which allows users to
add thousands of apps from different sites to their Muxlim.com profiles. In a few
months, Muxlim Pal, will also be the first Muslim alternative to the likes of Second
Life and other virtual worlds."

Some online virtual worlds and social media websites are already blocked from access
in Muslim countries such as the UAE.

The Muxlim.com experience has attracted important advocates. Imran Akram, Chairman
of Innovate Arts and founder of the Muslim Writers Awards, commented: "I welcome the
availability of a safe and ethically-minded channel like Muxlim.com, as it provides
users and parents with peace of mind that Muslim families can enjoy a complete
online experience within a morally-centred environment. What makes this online
community stand out is the creative and comedic user-generated content on display.
If you want to appeal to young users then it's vital that your output is funny and
engaging. The Muxlim.com community has proven that it's more than possible to
discuss serious social issues through humour, and this website is a great resource
for Muslims and non-Muslims alike."

* Visit http://www.herringevents.com/europe08/redherring100.html for the full list
of 100 recognised firms.

About Muxlim.com

Muxlim.com is a social media website, founded in December 2006 by Finland-based
entrepreneurs Mohamed El-Fatatry and Pietari Päivänen. Within 12 months of launch
Muxlim.com became the most popular Muslim social media website in the world. The
website enjoys more than a million unique visitors per month, with 20% of users
coming from the British Isles, 15% from the rest of Europe and 35% from the USA.

Muxlim.com is based at the largest Science and Technology park in Finland, in the
city of Espoo (20km from the capital Helsinki), and is staffed by some of
Scandinavia's foremost social media experts.

In January 2008, Muxlim.com was recognised as one of the country's top 100
high-growth companies by Finland's most popular newspaper ("Helsingin Sanomat"). In
March of the same year, the company was declared one of the top 100 tech start-ups
in Europe by American business technology journal "Red Herring".


Notes to editors:
Interviews with Muxlim.com CEO and spokespeople are available on request. The
company should always be referred to as "Muxlim.com" and should not be abbreviated.

ENDS

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